| Characteristic | Ranking among 30 countries |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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October 2019
China
2015 to 2019
7,200 to 12,500
*In the Soft Power 30 study, the digital category aims to capture the extent to which countries have embraced technology, how well they are connected to the digital world, and their use of digital diplomacy through social media platforms.
The Soft Power 30 study is conducted annually since 2015. It assesses the soft power resources of 30 countries combining objective and subjective data.
Objective data is structured into six categories: government; culture; global engagement; education; digital; and enterprise.
Subjective data is based on a public opinion polling in 20-25 countries across the world's major regions. In 2015, polling took place in 20 countries, whereas since 2016 it was expanded to 25 countries. The sample size was increased from 7,200 to 10,500 to 11,000 to 12,500 respectively. The samples within each country were representative by age, gender, and region.
