This statistic shows the results of a survey conducted from October 2017 through February 2018 among 2,500 adult Americans on their preferred big box retailer brand. The results were sorted by income. During the survey, **** percent of respondents with an income of less than * U.S. dollars stated their preferred big box retail brand is Walmart; **** percent of respondents with an income of more than * U.S. dollars said the same.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The Brand Strength Monitor. (March 16, 2018). United States: Brand preferences for big box retailers from October 2017 to February 2018, by income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor. "United States: Brand preferences for big box retailers from October 2017 to February 2018, by income." Chart. March 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor. (2018). United States: Brand preferences for big box retailers from October 2017 to February 2018, by income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Big Box Retailers from October 2017 to February 2018, by Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2018, /statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
The Brand Strength Monitor, United States: Brand preferences for big box retailers from October 2017 to February 2018, by income ÌÇÐÄÆƽâ°æ, /statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/ (last visited August 03, 2026)
United States: Brand preferences for big box retailers from October 2017 to February 2018, by income [Graph], The Brand Strength Monitor, March 16, 2018. [Online]. Available: /statistics/825065/united-states-brand-preferences-big-box-retailers-by-income/
