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United States: Brand preferences for women's anti-perspirant/deodorant in the first half of 2016, by ethnicity

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Source

Release date

September 2016

Region

United States

Survey time period

January to June 2016

Number of respondents

Approximately 6,000*

Age group

18 years and older

Special properties

Men and women aged 18-74

Method of interview

Online survey

Supplementary notes

*White, n= 4,024
Black, n= 722
Hispanic, n=916
Asian, n=175..
The source does not specify why the numbers do not add up to 100 percent.

Citation formats

Women's APDO brand preferences in the U.S. in the 1st half of 2016, by ethnicity

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2016
This statistic shows the results of a survey conducted in the first half of 2016 among approximately adult American men and women on their preferred anti-perspirant/deodorant (APDO) brand for women. The results were sorted by ethnicity. During the survey, **** percent of white respondents stated their preferred women's APDO brand is Secret; **** percent of black respondents, **** percent of Hispanic respondents and **** percent of Asian respondents said the same.
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