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United States: Brand preferences for big box retailers in 2016, by ethnicity

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Source

Release date

August 2016

Region

United States

Survey time period

January to June 2016

Number of respondents

Around 4,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* White, n=2,730
Black, n=495
Hispanic, n=537
Asian, n=129.

Citation formats

Big box retailers brand preferences in the U.S. in 2016, by ethnicity

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 31, 2016
This statistic shows the results of a survey conducted in the first half of 2016 among around adult Americans on their preferred big box retailer brand. The results were sorted by ethnicity. During the survey, **** percent of black respondents stated their preferred big box retail brand is Amazon; **** percent of Hispanic respondents said the same.
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