| Characteristic | Share of consumers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
March 2018
Region
United States
Survey time period
2017
Number of respondents
2,088 respondents
Special properties
among those who do not currently have a pay TV service
Method of interview
Online survey
Supplementary notes
Generation Z: ages 14–20 (born 1997–2003)
Millennials: ages 21–34 (born 1983–1996)
Generation X: ages 35–51 (born 1966–1982)
Baby boomers: ages 52–70 (born 1947–1965)
Matures: ages 71+ (born 1946 or earlier)
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