Reasons for terminating cable subscription worldwide 2019| ��ƽ��

Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019

Characteristic	2018	2019
I will never terminate my cable or pay television subscription	14.7%	15%
If the price continues to increase	46.4%	42.3%
When all the content I want to watch is available online	13.3%	13.1%
When I can directly subscribe to just the channels I want online	16.4%	18.3%
When more sports and other live events become available online	7.4%	9.6%
Other	1.8%	1.5%

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Release date

October 2019

More information

Region

Worldwide

Survey time period

August 1 to 12, 2018 and August 1 to 12, 2019

Number of respondents

5,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.

Original question: Which of the following is most likely to make you terminate your cable or satellite television subscription?

Citation formats

A survey on global television and online video consumption revealed that in 2019, 42.3 percent of respondents would terminate their cable or pay television subscription if the provider continued to increase the price. Another key reason for users to cancel was the availability of online content - 18.3 percent of respondents said that they would cut the cord if they could directly subscribe to just the channels they want online.