Serviced apartments investment and development prospects Europe 2026| ��ƽ��

European real estate investment and development prospects in serviced apartments from 2018 to 2026

Characteristic	Investment	Development
2018	3.96	3.94
2019	4.21	4.05
2020	4.11	4.06
2021	3.33	3.32
2022	3.84	3.72
2023	3.83	3.7
2024	4.04	3.92
2025	4.08	3.92
2026	4.24	4.07

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Release date

November 2025

More information

Region

Europe

Survey time period

2025

Number of respondents

1,276 property investors

Age group

18 years and older

Special properties

The source does not mention the exact date of the survey.

Method of interview

Face-to-face interview, online survey

Supplementary notes

The source adds the following information:Respondents scored sectors’ prospects on a scale of 1=very poor to 5=excellent, and the scores for each sector are averages; the overall rank is based on the average of the sector’s investment and development score.
1,276 property professionals completed surveys, were interviewed, or took part in a series of roundtable meetings across Europe as a part of the research for this report."

Citation formats

European serviced apartments are showing signs of recovery in the real estate market, with investment prospects reaching 4.24 out of 5 for 2026, up from 3.08 in 2025. This represents a continued upward trajectory despite ongoing challenges such as international political instability. While serviced apartments show promise, they remain outpaced by other segments, highlighting the shifting priorities in European real estate investment assets.

Market positioning amid specialized sectors

Serviced apartments maintain solid middle-ground positioning in Europe's real estate landscape. The sector's gradual improvement reflects renewed confidence but falls noticeably behind the top-performing sectors like data centers, new energy infrastructure , and student housing, which are capturing greater investor attention due to their specialized nature and growth potential.

Geographic investment hotspots

London continues to dominate European real estate investment prospects, significantly outpacing the second and third most sought-after markets, Madrid and Paris. This geographic concentration aligns with broader commercial real estate investment patterns, with the United Kingdom, Germany, and France capturing the majority of capital flows. Commercial real estate investment in Europe showed promising growth, increasing between 2023 and 2024. These investment patterns suggest serviced apartments in prime locations like London may benefit from the city's enduring appeal despite challenges like construction costs and regulatory changes.