This statistic shows the results of a survey conducted from October 2017 through January 2018 among adult Americans on their brand preference for cable or satellite TV services. The results were sorted by income. During the survey, **** percent of respondents earning less than * U.S. dollars per year stated they prefer DirecTV; **** percent of respondents earning * U.S. dollars or more said the same.
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The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor. "United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income." Chart. March 1, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor. (2018). United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Cable or Satellite Tv Services from October 2017 to January 2018, by Income." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2018, /statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor, United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income ÌÇÐÄÆÆ½â°æ, /statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/ (last visited July 30, 2026)
United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: /statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/