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In the fourth quarter of 2025, Spotify had around **** million premium subscribers in Latin America, an increase from the same time period in the previous years. A similar trend can be observed in the number of Spotify monthly active users (MAUs) in Latin America.

Brazil and Mexico spend the most time streaming music

Recent data shows that internet users in Mexico and Brazil devote more than *** hours of their daily time to streaming music. However, while Brazil experienced a year-on-year growth of *** percent in this regard, in Mexico, music streaming time declined by a fraction of a percentage point in the same period and by close to percent since 2020. It is yet too early to say whether this trend will be a lasting one.

Spotify still the top streaming choice

What is certain is that music listeners in both countries rely heavily on Spotify. The company’s dominance is especially prominent in Mexico, where more than **** of music streamers subscribe to the service. Interestingly though, Spotify has lost some ground in favor of other services such as YouTube Music, Apple Music, and Amazon Prime Music since 2021. In Brazil, Spotify is the leading streaming service, however, the market there is more varied. Here, the difference in usage between Spotify and its competitors such as YouTube Premium, Deezer and Amazon Music is not so pronounced, indicating perhaps an audience more open to less obvious players.