| Characteristic | Nomads | Hunters | Quality Seekers |
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Source
Source
Release date
May 2017
More information
Region
Worldwide
Survey time period
May to June 2016
Number of respondents
32,715 respondents
Age group
18 years and older
Special properties
consumers with an insurance policy across 18 markets
Supplementary notes
The source defines the three personas as follows:
Nomads are "a highly digitally active group, ready for a new model of delivery."
Hunters are "searching for the best deal on price."
Quality Seekers are "looking for high quality, responsive service and data protection."
The source sorted the respondents into these three customer personas based on their own research.
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