This statistic presents the share of internet users worldwide who follow favorite brands or share branded posts on social media each month. According to the third quarter 2017 findings, Latin America had the highest share of users on social media following a favorite brand, with a recorded value of ** percent, while in comparison only ** percent of Europe's social media user base responded similarly.
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GWI. (February 20, 2018). Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. "Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region." Chart. February 20, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. (2018). Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI. "Share of Internet Users Worldwide Who Follow Brands or Share Branded Posts on Social Media Each Month as of 3rd Quarter 2017, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2018, /statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
GWI, Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region ÌÇÐÄÆƽâ°æ, /statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/ (last visited July 27, 2026)
Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region [Graph], GWI, February 20, 2018. [Online]. Available: /statistics/809966/internet-users-follow-favorite-brands-share-branded-posts-social-media/
