This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by gender. During the January 2018 survey period, 19 percent of male dating app users stated that they were currently doing so, while only six percent of female dating app users reported similar outcomes.
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Morning Consult. (February 16, 2018). Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/809411/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. "Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by gender." Chart. February 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/809411/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. (2018). Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/809411/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult. "Users Willingness to Pay for Premium Fees for Dating Apps or Services in The United States as of January 2018, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2018, /statistics/809411/us-spending-willingness-for-adult-dating-website-or-app-membership/
Morning Consult, Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by gender ÌÇÐÄÆƽâ°æ, /statistics/809411/us-spending-willingness-for-adult-dating-website-or-app-membership/ (last visited August 03, 2026)
Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by gender [Graph], Morning Consult, February 16, 2018. [Online]. Available: /statistics/809411/us-spending-willingness-for-adult-dating-website-or-app-membership/
