Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017, by age group
Characteristic
Traditionalists/Baby Boomers
Gen Xers
Millennials/Gen Zers
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The source adds the following information: "Includes answers of completely, mostly, and somewhat comfortable."
* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
Citation formats
Public opinion on media companies using personal preferences worldwide 2017, by age
This statistic shows data on the share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of **, broken down by age group. During the survey, ** percent of Millennials stated that they were comfortable with media companies using their personal preferences in exchange for content that aligns with their specific interests.
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Salesforce Research. (January 16, 2018). Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/804387/media-company-use-personal-preferences-reasons-worldwide-by-age-group/
Salesforce Research. "Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017, by age group." Chart. January 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/804387/media-company-use-personal-preferences-reasons-worldwide-by-age-group/
Salesforce Research. (2018). Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/804387/media-company-use-personal-preferences-reasons-worldwide-by-age-group/
Salesforce Research. "Share of Consumers Who Are Comfortable with Media Companies Using Their Personal Preferences for Selected Reasons Worldwide as of October 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2018, /statistics/804387/media-company-use-personal-preferences-reasons-worldwide-by-age-group/
Salesforce Research, Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/804387/media-company-use-personal-preferences-reasons-worldwide-by-age-group/ (last visited July 31, 2026)
Share of consumers who are comfortable with media companies using their personal preferences for selected reasons worldwide as of October 2017, by age group [Graph], Salesforce Research, January 16, 2018. [Online]. Available: /statistics/804387/media-company-use-personal-preferences-reasons-worldwide-by-age-group/
