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Marketing activities achieved by publishers in Italy in 2019, by percentage

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Source

Release date

2021

Region

Italy

Survey time period

2019

Supplementary notes

Micro publisher: 1-5,000 copies
Small publisher: 5,001-100,000 copies
Medium publisher: 100.001-1 million copies
Big publisher: over 1 million copies

Citation formats

Marketing activities achieved by publishers in Italy 2019, by percentage

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 11, 2021
In Italy, in 2019, 80 percent of big publishers had a press office run by internal human resources, while only 64.5 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 59.3 percent of micro publishers and 69.1 percent of small publishes achieved social media marketing actions internally, while no production publishers reported a share of 25.7 percent.
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