Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by gender
Characteristic
Male
Female
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The statistic shows gender distribution of virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017. It was found that ** percent of VR/AR device owners were women, as were ** percent of consumers who were willing to buy such a device.
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Nielsen. (May 10, 2017). Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/740747/vr-ar-ownership-usa-gender/
Nielsen. "Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by gender." Chart. May 10, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/740747/vr-ar-ownership-usa-gender/
Nielsen. (2017). Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/740747/vr-ar-ownership-usa-gender/
Nielsen. "Virtual Reality (Vr) and Augmented Reality (Ar) Device Ownership and Purchase Intent among Consumers in The United States as of 1st Quarter 2017, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 May 2017, /statistics/740747/vr-ar-ownership-usa-gender/
Nielsen, Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by gender ÌÇÐÄÆÆ½â°æ, /statistics/740747/vr-ar-ownership-usa-gender/ (last visited August 03, 2026)
Virtual reality (VR) and augmented reality (AR) device ownership and purchase intent among consumers in the United States as of 1st quarter 2017, by gender [Graph], Nielsen, May 10, 2017. [Online]. Available: /statistics/740747/vr-ar-ownership-usa-gender/