Number of consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023, by user group
(in millions)
Characteristic
Number of consumers in millions
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Most consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023 are in the group of heavy users (at ***), followed by light users (at **) and medium users (at **).
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Kantar. (June 1, 2025). Number of consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023, by user group (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. "Number of consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023, by user group (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. (2025). Number of consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023, by user group (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. "Number of Consumers of Vitamins & Other Supplements (including Sports Nutrition/Supplements and Probiotics) in The United Kingdom in 2023, by User Group (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar, Number of consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023, by user group (in millions) ÌÇÐÄÆƽâ°æ, /statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/ (last visited July 26, 2026)
Number of consumers of vitamins & other supplements (including sports nutrition/supplements and probiotics) in the United Kingdom in 2023, by user group (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
