Total product category sales amounted to 13,257 million U.S. dollars
* Includes one- and two-letter vitamins, liquid vitamins/minerals, mineral supplements, multivitamins, weight-loss aids, energy shots and nutritional bars.
IRI for the 52 weeks ended October 30, 2016 across total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
This statistic shows the annual sales of the leading vitamin, mineral and supplement (VMS) brands in the United States in 2016. During that period, Nature Made was the leading VMS brand in the United States with sales of about million U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Drug Store News. (January 17, 2017). Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/323085/sales-of-vitamins-minerals-supplements-in-the-us/
Drug Store News. "Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016 (in million U.S. dollars)." Chart. January 17, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/323085/sales-of-vitamins-minerals-supplements-in-the-us/
Drug Store News. (2017). Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/323085/sales-of-vitamins-minerals-supplements-in-the-us/
Drug Store News. "Annual Sales of The Leading Vitamin, Mineral and Supplement (Vms) Brands* in The United States in 2016 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2017, /statistics/323085/sales-of-vitamins-minerals-supplements-in-the-us/
Drug Store News, Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/323085/sales-of-vitamins-minerals-supplements-in-the-us/ (last visited July 31, 2026)
Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016 (in million U.S. dollars) [Graph], Drug Store News, January 17, 2017. [Online]. Available: /statistics/323085/sales-of-vitamins-minerals-supplements-in-the-us/
