Sales data is for all outlets, excluding health food stores. This statistics was assembled from several PAGB annual highlights. There is no information about previous years' data being restated.
Data for 2015 and 2016 covering 52-week period ending April 23, of respective year.
Data from 2009 to 2013 taken from This statistic was assembled from several PAGB annual highlights. There is no information about previous years' data being restated.
Citation formats
Vitamins and minerals sales value in Great Britain 2009-2025
The sales value of over-the-counter vitamins and minerals in Great Britain was *** million British pounds in 2025. This represented a significant increase compared to the previous year. The sales value of OTC vitamins and minerals has generally increased since 2009.
OTC medicine market in Great Britain
Vitamins and minerals had the third-highest sales value in 2025, when broken down by drug categories. Pain relief medication was the category with the highest sales value, at approximately *** million British pounds. Cough, cold, and sore throat medication followed with a sales value of around *** million British pounds. Overall, the sales value of OTC drugs has increased from **** billion British pounds in the year 2000 to over billion British pounds in 2025.Â
Growth of other OTC categories
At percent, the vitamins and minerals OTC category had one of the highest sales growth values in Great Britain between 2023 and 2024. Cough and cold OTC products saw the highest growth rate among OTC categories from 2023 to 2024, at **** percent.
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Proprietary Association of Great Britain. (March 4, 2026). Sales value of vitamins and minerals in Great Britain from 2009 to 2025 (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/
Proprietary Association of Great Britain. "Sales value of vitamins and minerals in Great Britain from 2009 to 2025 (in million GBP)." Chart. March 4, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/
Proprietary Association of Great Britain. (2026). Sales value of vitamins and minerals in Great Britain from 2009 to 2025 (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/
Proprietary Association of Great Britain. "Sales Value of Vitamins and Minerals in Great Britain from 2009 to 2025 (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2026, /statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/
Proprietary Association of Great Britain, Sales value of vitamins and minerals in Great Britain from 2009 to 2025 (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/ (last visited July 27, 2026)
Sales value of vitamins and minerals in Great Britain from 2009 to 2025 (in million GBP) [Graph], Proprietary Association of Great Britain, March 4, 2026. [Online]. Available: /statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/
