OTC vitamins & minerals sales growth in Great Britain 2024| ��ƽ��

Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024

Characteristic	Percentage change in sales
2024	8%
2023	6%
2022	1.6%
2021	-3%
2020	14.3%
2019	2.2%
2018	3.3%
2017	0.5%
2016	2.45%
2014	-1.1%
2013	1.8%
2012	5%
2011*	1.2%
2010	-1.2%

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Release date

March 2025

More information

Region

United Kingdom (Great Britain)

Survey time period

2010 to 2024

Supplementary notes

Sales data is for all outlets, excluding health food stores. This statistics was assembled from several PAGB annual highlights. There is no information about previous years' data being restated.
Change refers to percentage change to the same period a year earlier, except for 2011, which is change compared to the 52 weeks ending January 1, 2011 (not December 25, 2010).

Data from 2009 to 2013 taken from
Data for 2016 covers the 52-week period ending April 23, 2016.

Citation formats

In 2024, the sales value of over-the-counter vitamins and minerals in Great Britain increased by eight percent. This was one of the higher annual growth rates in the provided time interval.

OTC medicine market in Great Britain

The sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000, to being worth approximately four billion British pounds in 2024. The single category with the highest value was pain relief, which had a sales value of nearly 860 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 680 million, while vitamins and minerals were the third highest at around 650 million British pounds.

Growth of other OTC categories

At nine percent, the cough and cold medication classification had the largest growth of sales value in Great Britain in 2024 compared to the previous year, while the total OTC market saw an increase of eight percent.