English speaking female population; those who use eye make-up at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was worded by the source as follows: "How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year? Please give your best guess in case you are not sure."
Citation formats
Yearly expenditure on eye make-up by women in the United Kingdom (UK) 2017, by age
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked how much they spend on eye make-up products, such as mascara, eye shadow and eyeliner, for themselves in a year, broken down by age group. The results show that younger women are likely to spend more on eye make-up products than the older generation, with ** percent of 18 to 29 year olds spending between ** and 100 British pounds annually, compared to just * percent of those aged 60 years and older.
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ÌÇÐÄÆƽâ°æ. (June 1, 2017). How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/722519/women-yearly-eye-make-up-expenditure-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?*." Chart. June 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/722519/women-yearly-eye-make-up-expenditure-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. (2017). How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/722519/women-yearly-eye-make-up-expenditure-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "How Much Do You Spend on Eye Makeup (Mascara, Eye Shadow, Eyeliner Etc.) for Yourself in a Year?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2017, /statistics/722519/women-yearly-eye-make-up-expenditure-by-age-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ, How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?* ÌÇÐÄÆƽâ°æ, /statistics/722519/women-yearly-eye-make-up-expenditure-by-age-united-kingdom-uk/ (last visited August 05, 2026)
How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?* [Graph], ÌÇÐÄÆƽâ°æ, June 1, 2017. [Online]. Available: /statistics/722519/women-yearly-eye-make-up-expenditure-by-age-united-kingdom-uk/
