| Characteristic | Current smoker | Ex-smoker |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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October 2016
Worldwide
As of October 2016
730*
18 years and older
Current smokers and ex-smokers worldwide**
Online survey
* The respondents come from the U.S., Austria, U.K., Germany, Sweden, Finland, Norway.
** Current smokers=45, ex-smokers=685.
The gathering of respondents was done with the collaboration from: electronic cigarette associations, electronic cigarette companies, individuals with large following on social media channels, other organizations.
Questions were customized for each respondent, depending on a specific on several factors: tobacco dual usage and form factor usage.
The survey time on average, took between 5-10 minutes.









