market size is based on the retail amount; both corporate and individual demands are included
Supplementary notes
*±Ê°ù´ÇÂá±ð³¦³Ù¾±´Ç²Ô.Ìý **Forecast. Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).
Figures prior to 2019 comes from previous reporting. 100 Japanese yen equal 0.63 U.S. dollars or 0.55 euros as of March 2026. Values have been rounded.Â
Citation formats
Midsummer gifts retail market size in Japan 2015-2026
In 2026, the midsummer gifts (ochugen) market in Japan was forecast to reach *** billion Japanese yen, a decrease from around *** billion yen in 2015. Initially, ochugen were presented to ancestors around the time of the Buddhist Ghost Festival in July. Due to the fading religious connotation, the gifts are given to friends and acquaintances nowadays.
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Yano Research. (February 13, 2026). Retail value of the midsummer gifts (ochugen) market in Japan from 2015 to 2025 with a forecast for 2026 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research. "Retail value of the midsummer gifts (ochugen) market in Japan from 2015 to 2025 with a forecast for 2026 (in billion Japanese yen)." Chart. February 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research. (2026). Retail value of the midsummer gifts (ochugen) market in Japan from 2015 to 2025 with a forecast for 2026 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research. "Retail Value of The Midsummer Gifts (Ochugen) Market in Japan from 2015 to 2025 with a Forecast for 2026 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2026, /statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research, Retail value of the midsummer gifts (ochugen) market in Japan from 2015 to 2025 with a forecast for 2026 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/702164/japan-midsummer-gifts-retail-market-size/ (last visited August 01, 2026)
Retail value of the midsummer gifts (ochugen) market in Japan from 2015 to 2025 with a forecast for 2026 (in billion Japanese yen) [Graph], Yano Research, February 13, 2026. [Online]. Available: /statistics/702164/japan-midsummer-gifts-retail-market-size/
