| Characteristic | Market size in billion Japanese yen |
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| - | - |
| - | - |
| - | - |
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September 2017
Japan
fiscal year 2014 to 2016; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
market size is based on the amount issued by the service providers
*Prospect.
**Forecast.
Research targets were social gifting service providers, issuers of gift certificates, vouchers, and gift cards.
The social gifting services in this research indicate those services that use messenger or email to deliver the presents and gifts bought through online shopping.
Size of the social gifting market in this research includes not only personal use of social gifting services but also corporate use in the form of sales campaigns using internet or as a part of welfare services for employees.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.
