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Most popular alcoholic beverages drank outside of home in Japan as of May 2025

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Release date

September 2025

Region

Japan

Survey time period

May 1 to 2, 2025

Number of respondents

1,200 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Citation formats

Preferred alcoholic drink outside of home in Japan 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 5, 2026

According to a survey conducted in Japan in May 2025, the most popular alcoholic beverages consumed outside of home were beer and beer-like beverages like low-malt beer ("happoshu") and malt-less beer ("new genre"). "Chuhai", a mixed drink with Japanese distilled clear liquor ("shochu") and flavored, carbonated water, was an alcoholic beverage of choice for drinking at food service establishments for over ** percent of respondents.

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