This statistic shows the percentage of online consumption through Tmall or Taobao in China by area as of Spring Festival 2017. During that time period, around ** percent of the orders on Tmall or Taobao were placed by people in rural area in China.
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Fung Global Retail & Technology. (March 4, 2017). Percentage of online consumption through Tmall or Taobao in China by area as of Spring Festival 2017 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/701063/china-percentage-of-purchasing-through-tmall-taobao-spring-festival/
Fung Global Retail & Technology. "Percentage of online consumption through Tmall or Taobao in China by area as of Spring Festival 2017." Chart. March 4, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/701063/china-percentage-of-purchasing-through-tmall-taobao-spring-festival/
Fung Global Retail & Technology. (2017). Percentage of online consumption through Tmall or Taobao in China by area as of Spring Festival 2017. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/701063/china-percentage-of-purchasing-through-tmall-taobao-spring-festival/
Fung Global Retail & Technology. "Percentage of Online Consumption through Tmall or Taobao in China by Area as of Spring Festival 2017." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Mar 2017, /statistics/701063/china-percentage-of-purchasing-through-tmall-taobao-spring-festival/
Fung Global Retail & Technology, Percentage of online consumption through Tmall or Taobao in China by area as of Spring Festival 2017 ÌÇÐÄÆÆ½â°æ, /statistics/701063/china-percentage-of-purchasing-through-tmall-taobao-spring-festival/ (last visited August 06, 2026)
Percentage of online consumption through Tmall or Taobao in China by area as of Spring Festival 2017 [Graph], Fung Global Retail & Technology, March 4, 2017. [Online]. Available: /statistics/701063/china-percentage-of-purchasing-through-tmall-taobao-spring-festival/