This statistic displays the share of weekly supermarket catalogue readers who buy something they have seen in the catalogue of the supermarket in Australia in 2016. That year, the reader-to-shopper conversion rate of Woolworths was highest with ** percent of catalogue readers going on to buy a product that had been advertized.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Roy Morgan. (March 23, 2017). Share of readers who buy something that is advertized in supermarket catalogues in Australia in 2016, by supermarket [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/700446/australia-buying-products-advertized-in-supermarket-catalogue/
Roy Morgan. "Share of readers who buy something that is advertized in supermarket catalogues in Australia in 2016, by supermarket." Chart. March 23, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/700446/australia-buying-products-advertized-in-supermarket-catalogue/
Roy Morgan. (2017). Share of readers who buy something that is advertized in supermarket catalogues in Australia in 2016, by supermarket. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/700446/australia-buying-products-advertized-in-supermarket-catalogue/
Roy Morgan. "Share of Readers Who Buy Something That Is Advertized in Supermarket Catalogues in Australia in 2016, by Supermarket." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Mar 2017, /statistics/700446/australia-buying-products-advertized-in-supermarket-catalogue/
Roy Morgan, Share of readers who buy something that is advertized in supermarket catalogues in Australia in 2016, by supermarket ÌÇÐÄÆÆ½â°æ, /statistics/700446/australia-buying-products-advertized-in-supermarket-catalogue/ (last visited August 01, 2026)
Share of readers who buy something that is advertized in supermarket catalogues in Australia in 2016, by supermarket [Graph], Roy Morgan, March 23, 2017. [Online]. Available: /statistics/700446/australia-buying-products-advertized-in-supermarket-catalogue/