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Supplier satisfaction with major supermarket retailer dealings towards suppliers in Australia as of November 2024

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Source

Release date

February 2025

Region

Australia

Survey time period

October 22 to November 26, 2024

Number of respondents

500 respondents

Special properties

respondents are suppliers across the four major supermarket retailers. Many suppliers provided responses for more than one retailer/wholesaler, with 1,167 unique survey responses in total

Supplementary notes

Survey responses per retailer/wholesaler:

  • Woolworths - 345
  • Coles - 348
  • Aldi - 275
  • Metcash (IGA) - 211

Citation formats

Major supermarket supplier experiences with dealings Australia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 10, 2025

In a survey conducted among suppliers of major supermarket chains in Australia in 2024, Aldi was viewed the most favorably among respondents in terms of the fairness and reasonability of dealings towards suppliers, with over ** percent of suppliers indicating that the German supermarket retailer always treated them fairly and respectfully. Aldi scored the highest across the four major supermarket retailers in terms of overall supplier satisfaction with dealings, while Coles ranked the lowest.

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