This question was phrased by the source as follows: "Quali sono gli obiettivi della presenza della banca sui canali social e quale il loro grado di importanza?".
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Objectives of large banks using social media in Italy 2016
This statistic displays the results of a survey on the objectives of big banks using social media in Italy in 2016.
During the survey period, it was found that ** percent of the respondents reported that using social media reinforced the reputation and image of the bank.
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Associazione bancaria italiana, & KPMG. (March 6, 2017). Which are the objectives and the importance related to the social media usage of a large bank? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana, und KPMG. "Which are the objectives and the importance related to the social media usage of a large bank? ." Chart. March 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana, KPMG. (2017). Which are the objectives and the importance related to the social media usage of a large bank? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana, and KPMG. "Which Are The Objectives and The Importance Related to The Social Media Usage of a Large Bank? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2017, /statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana & KPMG, Which are the objectives and the importance related to the social media usage of a large bank? ÌÇÐÄÆƽâ°æ, /statistics/686601/objectives-of-big-banks-using-social-media-in-italy/ (last visited August 01, 2026)
Which are the objectives and the importance related to the social media usage of a large bank? [Graph], Associazione bancaria italiana, & KPMG, March 6, 2017. [Online]. Available: /statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
