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Cyprus was the country with the highest meat consumption per capita in the European Union. In 2024, average per capita consumption of meat in that country amounted to ** kilograms. Ireland followed, with ** kilograms of meat per capita. On the other hand, Bulgaria had the lowest consumption at just ** kilograms.

Meat consumption in Germany

German meat consumption is currently decreasing. Pork consumption especially, the biggest meat category by consumption volume, has declined since 2014. For 2023, the per capita consumption of pork is estimated to be under ** kilograms for the first time. Germany has the highest share of young individuals who consider themselves to be vegetarian among European countries. With the growing importance of these younger generations, meat consumption is likely to keep declining.

Meat consumption in the UK

The generational shift in consumption habits is also visible in the United Kingdom. Meat-free nutrition is the goal for over **** of millennials in 2024. The share of Generation Z consumers who aimed for a meat-free diet in 2024 was close ** percent. Beef and veal are on the chopping block. From 2006 to 2022/23, consumption per person per week declined from *** ³Ù´ÇÌý** grams per person.