defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
Citation formats
Furniture brand competitiveness index in South Korea 2024
According to the 2024 National Brand Competitiveness Index in South Korea, the brand competitiveness index of furniture brand HANSSEM measured ** out of 100. IKEA scored ** points that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
JoongAng Ilbo (The Central Times). (May 12, 2024). National Brand Competitiveness Index of furniture brands in South Korea in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of furniture brands in South Korea in 2024." Chart. May 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of furniture brands in South Korea in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Furniture Brands in South Korea in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2024, /statistics/669549/south-korea-furniture-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of furniture brands in South Korea in 2024 ÌÇÐÄÆƽâ°æ, /statistics/669549/south-korea-furniture-brand-competitiveness-index/ (last visited July 30, 2026)
National Brand Competitiveness Index of furniture brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), May 12, 2024. [Online]. Available: /statistics/669549/south-korea-furniture-brand-competitiveness-index/
