defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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Multiplex brand competitiveness index in South Korea 2024
According to the National Brand Competitiveness Index of multiplex movie theater brands in South Korea in 2024, CGV ranked first with a brand competitiveness index of 81 out of 100.
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JoongAng Ilbo (The Central Times). (August 4, 2024). National Brand Competitiveness Index of multiplex movie theater brands in South Korea in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/666991/south-korea-multiplex-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of multiplex movie theater brands in South Korea in 2024." Chart. August 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/666991/south-korea-multiplex-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2024). National Brand Competitiveness Index of multiplex movie theater brands in South Korea in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/666991/south-korea-multiplex-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Multiplex Movie Theater Brands in South Korea in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2024, /statistics/666991/south-korea-multiplex-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of multiplex movie theater brands in South Korea in 2024 ÌÇÐÄÆƽâ°æ, /statistics/666991/south-korea-multiplex-brand-competitiveness-index/ (last visited July 20, 2026)
National Brand Competitiveness Index of multiplex movie theater brands in South Korea in 2024 [Graph], JoongAng Ilbo (The Central Times), August 4, 2024. [Online]. Available: /statistics/666991/south-korea-multiplex-brand-competitiveness-index/
