Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country
Characteristic
Share of respondents
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consumers in selected European countries and senior business decision makers*
Method of interview
Online interview
Supplementary notes
*Study information from the source: "The study was split into two core activities from November 2015 - January 2016:
1. Online interviews with 7,013 consumers across UK, France, Benelux (Netherlands, Belgium and Luxembourg), Spain, Germany, Switzerland and Eastern Europe (Poland, Czechia and Slovenia) to understand consumer’s habits and their views and opinions towards financial services.
2. In-depth interviews with 45 senior business decision makers in the financial services sector to gain further insights into the key issues."
Citation formats
Consumer views on data usage to offer relevant savings advice Europe 2016, by country
This statistic illustrates the share of consumers in Europe that would be happy for their bank or insurer to use their personal data to keep them informed of their spending habits and offer relevant advice on how to save as of 2016, by country. It can be seen that ** percent of consumers in Switzerland stated that they would be happy for their bank or insurer to use their personal data to offer relevant savings advice at that time.
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Fujitsu. (May 5, 2016). Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/660223/use-of-data-to-offer-relevant-savings-advice-europe/
Fujitsu. "Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country." Chart. May 5, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/660223/use-of-data-to-offer-relevant-savings-advice-europe/
Fujitsu. (2016). Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/660223/use-of-data-to-offer-relevant-savings-advice-europe/
Fujitsu. "Share of Consumers That Would Be Happy for Bank or Insurer to Use Their Personal Data to Inform of Their Spending Habits in Europe as of 2016, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2016, /statistics/660223/use-of-data-to-offer-relevant-savings-advice-europe/
Fujitsu, Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country ÌÇÐÄÆƽâ°æ, /statistics/660223/use-of-data-to-offer-relevant-savings-advice-europe/ (last visited July 29, 2026)
Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country [Graph], Fujitsu, May 5, 2016. [Online]. Available: /statistics/660223/use-of-data-to-offer-relevant-savings-advice-europe/
