consumers in selected European countries and senior business decision makers*
Method of interview
Online interview
Supplementary notes
*Study information from the source: "The study was split into two core activities from November 2015 - January 2016:
1. Online interviews with 7,013 consumers across UK, France, Benelux (Netherlands, Belgium and Luxembourg), Spain, Germany, Switzerland and Eastern Europe (Poland, Czechia and Slovenia) to understand consumer’s habits and their views and opinions towards financial services.
2. In-depth interviews with 45 senior business decision makers in the financial services sector to gain further insights into the key issues."
Citation formats
Consumer views on data usage to recommend relevant financial services Europe 2016
This statistic illustrates the share of consumers in Europe that would be happy for their bank or insurer to use their personal data to recommend them relevant products and services as of 2016, by country. It can be seen that ** percent of consumers in Switzerland stated that they would be happy for their bank or insurer to use their personal data to recommend relevant products and services at that time.
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Fujitsu. (May 5, 2016). Share of consumers that would be happy for bank or insurer to use their personal data to recommend relevant products in Europe as of 2016, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/660209/use-of-data-to-recommend-products-and-services-europe/
Fujitsu. "Share of consumers that would be happy for bank or insurer to use their personal data to recommend relevant products in Europe as of 2016, by country." Chart. May 5, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/660209/use-of-data-to-recommend-products-and-services-europe/
Fujitsu. (2016). Share of consumers that would be happy for bank or insurer to use their personal data to recommend relevant products in Europe as of 2016, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/660209/use-of-data-to-recommend-products-and-services-europe/
Fujitsu. "Share of Consumers That Would Be Happy for Bank or Insurer to Use Their Personal Data to Recommend Relevant Products in Europe as of 2016, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2016, /statistics/660209/use-of-data-to-recommend-products-and-services-europe/
Fujitsu, Share of consumers that would be happy for bank or insurer to use their personal data to recommend relevant products in Europe as of 2016, by country ÌÇÐÄÆƽâ°æ, /statistics/660209/use-of-data-to-recommend-products-and-services-europe/ (last visited July 29, 2026)
Share of consumers that would be happy for bank or insurer to use their personal data to recommend relevant products in Europe as of 2016, by country [Graph], Fujitsu, May 5, 2016. [Online]. Available: /statistics/660209/use-of-data-to-recommend-products-and-services-europe/
