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Cold brew coffee is one of the hottest new trends in the U.S. coffee market. The total size of this market stood at around *** million U.S. dollars in 2017. By 2025, this figure was forecast to have increased to around * million U.S. dollars.

Why cold brew coffee?

Cold brew coffee is hardly a recent invention, but it has become a fixture in coffee shops as well as in households in the United States. The concept is simple: coffee grounds are steeped in cold water overnight or for an entire day instead of using hot water to brew the coffee. As a result, the flavor is considerably less acidic and bitter than regular brewed coffee. In addition, cold brew coffee is said to have a higher average caffeine content than regular coffee.

Coffee consumption demographics in the United States

The amount of coffee consumed on a daily basis by Americans depends on several factors. While some coffee consumers need a cup of coffee first thing in the morning, every morning, other coffee drinkers prefer to only consume coffee when they feel particularly tired. In the United States, coffee consumption tends to increase with age, with 18 and 19 year olds typically consuming *** cup of coffee per day and the average American aged 70 years and older drinking over cups of coffee per day. Coffee consumption also varies with gender, with *** drinking more coffee on average than in the United States.