The source methodology specified that the estimates may differ from those published by the companies because the ranking does not include sales to countries other than Russia, as well as sales conducted through partner websites and applications.
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Leading fashion online stores in Russia 2024, by revenue
Moscow-based and one of the largest Russian online apparel retailers, Lamoda, operative since 2011, accounted for an online sales value of billion Russian rubles in 2024. The company also ranked in the first place among e-stores in this category based on the number of orders in that year.
The Russian e-commerce market is expanding year-over-year. In 2024, the market value was measured at over ** trillion Russian rubles, marking an about **-percent growth relative to the previous year, while the e-commerce penetration rate was forecast to continue growing in the following years.
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Data Insight (RU). (April 20, 2025). Leading apparel, footwear, and accessories online stores in Russia in 2024, by sales value (in billion Russian rubles) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/649954/online-store-clothing-shoes-accessories-russia/
Data Insight (RU). "Leading apparel, footwear, and accessories online stores in Russia in 2024, by sales value (in billion Russian rubles)." Chart. April 20, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/649954/online-store-clothing-shoes-accessories-russia/
Data Insight (RU). (2025). Leading apparel, footwear, and accessories online stores in Russia in 2024, by sales value (in billion Russian rubles). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/649954/online-store-clothing-shoes-accessories-russia/
Data Insight (RU). "Leading Apparel, Footwear, and Accessories Online Stores in Russia in 2024, by Sales Value (in Billion Russian Rubles)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Apr 2025, /statistics/649954/online-store-clothing-shoes-accessories-russia/
Data Insight (RU), Leading apparel, footwear, and accessories online stores in Russia in 2024, by sales value (in billion Russian rubles) ÌÇÐÄÆÆ½â°æ, /statistics/649954/online-store-clothing-shoes-accessories-russia/ (last visited August 01, 2026)
Leading apparel, footwear, and accessories online stores in Russia in 2024, by sales value (in billion Russian rubles) [Graph], Data Insight (RU), April 20, 2025. [Online]. Available: /statistics/649954/online-store-clothing-shoes-accessories-russia/