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In 2024, there were approximately *** million visitors to the ASEAN region. The number of visitors to ASEAN increased significantly from 2021, when there were around **** million visitors. Tourist arrivals to the ASEAN region had consistently grown throughout the past ten years until the COVID-19 pandemic.

Southeast Asian tourism on the rise

The Asia-Pacific region was expected to have the highest inbound tourism visitor growth worldwide by 2024. Southeast Asia accounted for the highest number of international tourist arrivals within the region after the COVID-19 pandemic. As the interest in the region as a travel destination rises, the spending of tourists may also lead to an economic upturn in the tourism sector. Since the pandemic, the total contribution of travel and tourism to the GDP of Southeast Asia has grown rapidly. By 2033, the value is expected to almost double compared to before the COVID-19 pandemic.

 Regional distribution of tourists 

While Thailand was a tourist hotspot in 2020, the number of tourists arriving in Southeast Asian countries declined significantly during the pandemic. After countries opened their borders again for tourism, Indonesia recorded the highest number of tourist arrivals. While Indonesia continues to attract tourists, the number of domestic trips within Indonesia far exceeded the number of international tourist arrivals to the country.