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Most international tourists who arrived in Morocco in 2022 were from Europe, reaching some ** people. European tourists were significantly higher in number compared to the other regions. The following leading continents of origins were the Americas and Africa, accounting for ** and ** inbound tourists, respectively. In 2020, international tourism declined considerably due to the coronavirus (COVID-19) pandemic.

Large number of inbound tourists

Morocco is one of the leading touristic destinations in Africa, together with Egypt, Tunisia, and South Africa. From 2010 to 2019, before the COVID-19 pandemic determined a decline in tourist arrivals, around international tourists visited the country each year. Most tourists arrive in the country by air rather than by water or land. In recent years, the majority of the travelers accessed Morocco through the airports of Casablanca, Marrakech, and Agadir, all major touristic destinations. 

Economic relevance of tourism in Morocco

The absolute contribution of the tourism sector in Morocco stood at around U.S. dollars in 2023. Moreover, tourism made up approximately **** percent of the country's GDP in the same year, growing by **** percent compared to 2022. Despite the negative impact of the COVID-19 pandemic in 2020, the sector slowly recovered in the following years, and the trend is forecast to continue. For instance, international tourist expenditure is set to exceed *** U.S. dollars by 2025, growing from * U.S. dollars in 2022.