Owners of small and medium sized enterprises with at least 1 employee
Method of interview
Online survey
Supplementary notes
* Respondents who thought that a digital presence was important.
Respondents could select multiple answers.
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
Citation formats
U.S. SME owners on the reasons a digital presence is important 2016
This statistic shows the reasons small and medium enterprise owners in the United States consider a digitial presence to be important to SMEs, based on the ÌÇÐÄÆƽâ°æ survey conducted between September 28th and October 7th, 2016. **** percent of those surveyed felt it is important as it helps with customer loyalty.
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ÌÇÐÄÆƽâ°æ Survey. (October 7, 2016). What makes a digital presence so important for small and medium sized enterprises? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/
ÌÇÐÄÆƽâ°æ Survey. "What makes a digital presence so important for small and medium sized enterprises?." Chart. October 7, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/
ÌÇÐÄÆƽâ°æ Survey. (2016). What makes a digital presence so important for small and medium sized enterprises?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/
ÌÇÐÄÆƽâ°æ Survey. "What Makes a Digital Presence so Important for Small and Medium Sized Enterprises?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2016, /statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/
ÌÇÐÄÆƽâ°æ Survey, What makes a digital presence so important for small and medium sized enterprises? ÌÇÐÄÆƽâ°æ, /statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/ (last visited August 04, 2026)
What makes a digital presence so important for small and medium sized enterprises? [Graph], ÌÇÐÄÆƽâ°æ Survey, October 7, 2016. [Online]. Available: /statistics/622814/sme-owners-on-importance-of-ditigal-presense-to-their-business/
