This question was phrased by the source as follows: "Which of these products or services by alternate providers (i.e. fintechs) are you familiar with?"
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Consumer awareness of alternative financial services in the U.S. 2019
This statistic shows awareness of selected alternative financial services in the United States in 2019. During the survey, ** percent of the respondents said they were familiar with loan comparison sites and already used them.
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ÌÇÐÄÆƽâ°æ. (July 1, 2019). Consumer awareness of alternative financial services in the United States in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/638718/familiarity-with-alternative-financial-products-usa/
ÌÇÐÄÆƽâ°æ. "Consumer awareness of alternative financial services in the United States in 2019." Chart. July 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/638718/familiarity-with-alternative-financial-products-usa/
ÌÇÐÄÆƽâ°æ. (2019). Consumer awareness of alternative financial services in the United States in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/638718/familiarity-with-alternative-financial-products-usa/
ÌÇÐÄÆƽâ°æ. "Consumer Awareness of Alternative Financial Services in The United States in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2019, /statistics/638718/familiarity-with-alternative-financial-products-usa/
ÌÇÐÄÆƽâ°æ, Consumer awareness of alternative financial services in the United States in 2019 ÌÇÐÄÆƽâ°æ, /statistics/638718/familiarity-with-alternative-financial-products-usa/ (last visited July 28, 2026)
Consumer awareness of alternative financial services in the United States in 2019 [Graph], ÌÇÐÄÆƽâ°æ, July 1, 2019. [Online]. Available: /statistics/638718/familiarity-with-alternative-financial-products-usa/
