This question was phrased by the source as follows: "Which of these further products or services by alternate providers (i.e. fintechs) are you familiar with? / Crowdlending / Peer-to-peer lending: Lending of money directly between individuals and between individuals and companies (e.g. Upstart)"
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Consumer awareness of crowdlending in the U.S. 2019
This statistic shows awareness of crowdlending among consumers in the United States in 2019. During the survey, ** percent of the respondents said they were not familiar with crowdlending.
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ÌÇÐÄÆÆ½â°æ. (July 1, 2019). Consumer awareness of crowdlending in the United States in 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/638575/familiarity-with-crowdlending-usa/
ÌÇÐÄÆÆ½â°æ. "Consumer awareness of crowdlending in the United States in 2019." Chart. July 1, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/638575/familiarity-with-crowdlending-usa/
ÌÇÐÄÆÆ½â°æ. (2019). Consumer awareness of crowdlending in the United States in 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/638575/familiarity-with-crowdlending-usa/
ÌÇÐÄÆÆ½â°æ. "Consumer Awareness of Crowdlending in The United States in 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jul 2019, /statistics/638575/familiarity-with-crowdlending-usa/
ÌÇÐÄÆÆ½â°æ, Consumer awareness of crowdlending in the United States in 2019 ÌÇÐÄÆÆ½â°æ, /statistics/638575/familiarity-with-crowdlending-usa/ (last visited July 20, 2026)
Consumer awareness of crowdlending in the United States in 2019 [Graph], ÌÇÐÄÆÆ½â°æ, July 1, 2019. [Online]. Available: /statistics/638575/familiarity-with-crowdlending-usa/