Margin of error +/- 2.6 percent
The original question was phrased as follows: What is most important when purchasing energy drinks: the price or the brand?
Citation formats
Important factors U.S. consumers consider when purchasing energy drinks 2016
This statistic shows price and brand preferences U.S. consumers consider when purchasing energy drinks in 2016. During the survey, ** percent of the respondents answered that the price is a more important factor they consider when purchasing energy drinks.
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ÌÇÐÄÆÆ½â°æ Survey. (September 27, 2016). Price vs. brand: factors U.S. consumers consider when purchasing energy drinks in 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/623309/important-factors-us-consumers-consider-when-purchasing-energy-drinks/
ÌÇÐÄÆÆ½â°æ Survey. "Price vs. brand: factors U.S. consumers consider when purchasing energy drinks in 2016." Chart. September 27, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/623309/important-factors-us-consumers-consider-when-purchasing-energy-drinks/
ÌÇÐÄÆÆ½â°æ Survey. (2016). Price vs. brand: factors U.S. consumers consider when purchasing energy drinks in 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/623309/important-factors-us-consumers-consider-when-purchasing-energy-drinks/
ÌÇÐÄÆÆ½â°æ Survey. "Price Vs. Brand: Factors U.S. Consumers Consider When Purchasing Energy Drinks in 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Sep 2016, /statistics/623309/important-factors-us-consumers-consider-when-purchasing-energy-drinks/
ÌÇÐÄÆÆ½â°æ Survey, Price vs. brand: factors U.S. consumers consider when purchasing energy drinks in 2016 ÌÇÐÄÆÆ½â°æ, /statistics/623309/important-factors-us-consumers-consider-when-purchasing-energy-drinks/ (last visited July 23, 2026)
Price vs. brand: factors U.S. consumers consider when purchasing energy drinks in 2016 [Graph], ÌÇÐÄÆÆ½â°æ Survey, September 27, 2016. [Online]. Available: /statistics/623309/important-factors-us-consumers-consider-when-purchasing-energy-drinks/