Functional drinks in the United Kingdom - statistics & facts
Fermentation, which has long existed in human history, is one of the biggest trends in the current functional beverages market. In the United Kingdom, the sales value of fermented beverages reached approximately 925 billion British pounds. In the past decade, it was only higher in 2021. Kombucha, ginger beer, kefir and kvass, for example, are fermented beverages. In the functional beverage market, they are considered to be beneficial for health, said to reduce the risk of some types of cancer, help maintain weight, and ensure gut health.
