*Parental data for this study was obtained through an online survey of 1000 US parents conducted from Aug. 22 to Aug. 27, 2019. Qualified respondents had at least one child 7-12 years old who played video games at least once a week, and respondents had to monitor their kids’ gaming habits regularly. Qualitative insights from preteen gamers were obtained from in-person focus groups conducted in New York City from Sept. 4 to Sept. 11, 2019. Qualified participants played video games at least once a week: 50 participants were 7-9 years old and 50 were 10-12 years old.
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Types of gaming content bought by preteens in the U.S. 2019
Gaming is a hobby enjoyed by old and young alike. However, buying the newest video games and keeping up to date with the latest gaming trends can be an expensive business. In a 2019 survey, it was found that ** percent of seven to nine year olds bought paid in-game content in order to enhance their gaming experience.
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Nielsen. (November 6, 2019). Share of preteens who bought video game content in the United States as of September 2019, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen. "Share of preteens who bought video game content in the United States as of September 2019, by type." Chart. November 6, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen. (2019). Share of preteens who bought video game content in the United States as of September 2019, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen. "Share of Preteens Who Bought Video Game Content in The United States as of September 2019, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2019, /statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen, Share of preteens who bought video game content in the United States as of September 2019, by type ÌÇÐÄÆƽâ°æ, /statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/ (last visited August 03, 2026)
Share of preteens who bought video game content in the United States as of September 2019, by type [Graph], Nielsen, November 6, 2019. [Online]. Available: /statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
