Electric and hybrid vehicle sales in Brazil soared significantly in 2024. That year, over ** units were sold in the South American country, an increase of **** percent in comparison to the previous year. In turn, an accumulated ***units have been sold in Brazil since 2006.
An environmentally conscious choice
The growth in electric and hybrid vehicle sales can be considered a success story by any standard, but this result becomes even more impressive when considering the automotive industry landscape in 2020. Amid restricted mobility and economic insecurities resulting from the COVID-19 pandemic, new light vehicle registrations in Brazil registered a year-over-year drop of more than ** percent, and it is still below the pre-pandemic level. Nonetheless, the performance of electric vehicles in the South American country seems aligned with a growing sustainability awareness within the population. According to a survey conducted in March 2020, around of Brazilians were willing to replace their own vehicle for a cleaner mode of transportation.
Which brands move Brazilians?
While Tesla was the second best-selling brand in the global electric vehicle market in 2024, with over *** million units sold, the company run by Elon Musk has so far failed to dazzle Brazilians at the same level. In 2023, Chinese manufacturer BYD took the lead in the country, with its Dolphin ranking as the best-selling electric vehicle model in Brazil. Volvo's XC40 followed as the second. Meanwhile, Tesla’s models lagged behind, not securing a spot in the top 10. BYD, the current global market leader, faired better than its American competitor in Brazil and made two models into the ten best-selling models that year.
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