In 2024, European carmaker Volkswagen was the best-selling car brand in Brazil, accounting for nearly ****Â percent of car sales. Italian automaker Fiat ranked second, with a share of ****Â percent of new passenger cars sold in the South American country that year.Â
Global automotive heavyweight
In terms of annual new registrations, Brazil ranks as the sixth-largest automobile market in the world. In 2024, sales of new passenger cars in the country stood at approximately ****Â million units. This Portuguese-speaking nation is likewise among the top automobile-producing countries globally. Within Latin America, Brazil ranks second in terms of overall motor vehicle production, but it takes the lead when it comes to passenger cars production. Meanwhile, the regional leader, Mexico, focuses on light commercial vehicles.
Something old, something new
With more than ** ³¾¾±±ô±ô¾±´Ç²ÔÌýautomobiles in circulation in Brazil, new vehicles represent only a small share of its annual passenger car sales. In 2024, for instance, used car sales came close to ** million units. When it comes to Brazilians’ favorite used car brands, the market reflects that of new automobiles: Volkswagen has consistently topped the ranking in recent years, claiming a **** percent market share in 2024. GM followed in a close second, with a share around ****Ìý±è±ð°ù³¦±ð²Ô³Ù.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Fenabrave. (January 1, 2025). Leading passenger car brands in Brazil in 2024, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/259797/market-share-of-car-brands-in-brazil/
Fenabrave. "Leading passenger car brands in Brazil in 2024, by market share." Chart. January 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/259797/market-share-of-car-brands-in-brazil/
Fenabrave. (2025). Leading passenger car brands in Brazil in 2024, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/259797/market-share-of-car-brands-in-brazil/
Fenabrave. "Leading Passenger Car Brands in Brazil in 2024, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jan 2025, /statistics/259797/market-share-of-car-brands-in-brazil/
Fenabrave, Leading passenger car brands in Brazil in 2024, by market share ÌÇÐÄÆÆ½â°æ, /statistics/259797/market-share-of-car-brands-in-brazil/ (last visited August 01, 2026)
Leading passenger car brands in Brazil in 2024, by market share [Graph], Fenabrave, January 1, 2025. [Online]. Available: /statistics/259797/market-share-of-car-brands-in-brazil/