Julia Stoll
Research expert covering TV and video media
Book market in Scandinavia - statistics & facts
The book market in Scandinavia is not dissimilar to others in Europe in that digital books are now growing in popularity but print remains a popular format. Book format preferences tend to vary across age groups, with children often preferring physical books to digital alternatives. To take the market in Norway as an example, over a third of Norwegians aged nine to 12 years old report reading printed books on average day, compared to just over 20 percent of adults between 20 and 24 years. When it comes to digital books, audiobook listening in Norway is on the up. The latest data shows that over 30 percent of Norwegian readers have listened to at least one audiobook, whereas the e-book arm of the industry has yet to gain traction.
