households with at least one peson in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Survey question according to the source: "If there ever have been bought goods for private use via the internet."
The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."
Citation formats
Share of individuals who shop online in the Netherlands 2012-2019, by latest order
This statistic illustrates the share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase. As of 2019, 11 percent of individuals in the Netherlands most recently made an online purchase for private use between three and 12 months ago.
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Centraal Bureau voor de Statistiek. (October 8, 2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. "Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase." Chart. October 8, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. (2019). Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek. "Share of Individuals Who Shop Online in The Netherlands from 2012 to 2019, by Most Recent Purchase." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Oct 2019, /statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/
Centraal Bureau voor de Statistiek, Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase ÌÇÐÄÆÆ½â°æ, /statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/ (last visited August 04, 2026)
Share of individuals who shop online in the Netherlands from 2012 to 2019, by most recent purchase [Graph], Centraal Bureau voor de Statistiek, October 8, 2019. [Online]. Available: /statistics/561264/share-of-individuals-who-shop-online-in-the-netherlands-by-latest-purchase/