In 2024, Fitbit was the most popular brand when it comes to wearable technology in the United Kingdom, with an estimated ** owners. Contrastingly, Fossil was the least frequently encountered brand, with ** owners.
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Kantar. (June 1, 2025). Wearable technology ownership in the United Kingdom in 2024, by number of owners (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/560898/ownership-of-wearable-technology-great-britain-by-brand/
Kantar. "Wearable technology ownership in the United Kingdom in 2024, by number of owners (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/560898/ownership-of-wearable-technology-great-britain-by-brand/
Kantar. (2025). Wearable technology ownership in the United Kingdom in 2024, by number of owners (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/560898/ownership-of-wearable-technology-great-britain-by-brand/
Kantar. "Wearable Technology Ownership in The United Kingdom in 2024, by Number of Owners (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/560898/ownership-of-wearable-technology-great-britain-by-brand/
Kantar, Wearable technology ownership in the United Kingdom in 2024, by number of owners (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/560898/ownership-of-wearable-technology-great-britain-by-brand/ (last visited July 31, 2026)
Wearable technology ownership in the United Kingdom in 2024, by number of owners (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/560898/ownership-of-wearable-technology-great-britain-by-brand/
