During a 2023 survey conducted in the United Kingdom, it was found that smartwatches were the most popular wearable types among respondents, with over 22 percent of them stating to have one. Fitness trackers and smart bracelets were owned by around 13 percent of interviewees.
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Kantar. (July 2, 2024). Ownership of wearables in the United Kingdom in 2023, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1484210/wearable-ownership-by-type-uk/
Kantar. "Ownership of wearables in the United Kingdom in 2023, by type." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1484210/wearable-ownership-by-type-uk/
Kantar. (2024). Ownership of wearables in the United Kingdom in 2023, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1484210/wearable-ownership-by-type-uk/
Kantar. "Ownership of Wearables in The United Kingdom in 2023, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1484210/wearable-ownership-by-type-uk/
Kantar, Ownership of wearables in the United Kingdom in 2023, by type ÌÇÐÄÆƽâ°æ, /statistics/1484210/wearable-ownership-by-type-uk/ (last visited July 20, 2026)
Ownership of wearables in the United Kingdom in 2023, by type [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/1484210/wearable-ownership-by-type-uk/
