During a 2023 survey conducted in the United Kingdom, it was found that Apple and Fitbit were the most popular wearable brands among consumers, with a similar number of respondents stating to have a wearable device manufactured by those two companies. Samsung ranked third.
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Kantar. (July 2, 2024). Ownership of wearables in the United Kingdom in 2023, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1484223/wearable-ownership-by-brand-uk/
Kantar. "Ownership of wearables in the United Kingdom in 2023, by brand." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1484223/wearable-ownership-by-brand-uk/
Kantar. (2024). Ownership of wearables in the United Kingdom in 2023, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1484223/wearable-ownership-by-brand-uk/
Kantar. "Ownership of Wearables in The United Kingdom in 2023, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1484223/wearable-ownership-by-brand-uk/
Kantar, Ownership of wearables in the United Kingdom in 2023, by brand ÌÇÐÄÆƽâ°æ, /statistics/1484223/wearable-ownership-by-brand-uk/ (last visited July 26, 2026)
Ownership of wearables in the United Kingdom in 2023, by brand [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/1484223/wearable-ownership-by-brand-uk/
